Reference page
Vintage Jewelry Marketplace Statistics: 2026
A dated collection of marketplace figures for writers, collectors, and sellers researching the online vintage jewelry landscape.
Last updated September 15, 2026
What this covers
Useful context, without guesswork
There is no single authoritative count for the worldwide vintage jewelry market. This page therefore does not present a market-size estimate as fact. Instead, it gathers dated figures from two major online marketplaces where vintage jewelry is bought and sold, plus Etsy’s published definition of vintage.
Each figure links to its original source. Marketplace-wide numbers are context for the environment in which vintage jewelry is discovered and sold, not a measure of vintage jewelry alone.
Citable figures
Vintage jewelry marketplace facts
20 years
Etsy requires a vintage item to be at least 20 years old
That threshold is a marketplace definition, not a guarantee of authenticity, condition, or value.
Source: Etsy Vintage Policy, accessed September 15, 2026$10.46B
Etsy marketplace gross merchandise sales in 2025
This is the value of goods sold through Etsy marketplace during the year, before Etsy fees and other adjustments.
Source: Etsy 2025 Annual Report, filed February 19, 202686.5M
Active Etsy marketplace buyers at the end of 2025
Etsy defines an active buyer as someone who made at least one purchase during the trailing 12 months.
Source: Etsy 2025 Annual Report, filed February 19, 20265.6M
Active Etsy marketplace sellers at the end of 2025
The figure represents sellers who made at least one sale through Etsy marketplace during the trailing 12 months.
Source: Etsy 2025 Annual Report, filed February 19, 2026100M+
Items for sale on Etsy in 2025
Jewelry and personal accessories were among Etsy’s six largest merchandise categories by sales.
Source: Etsy 2025 Annual Report, filed February 19, 2026$121
Etsy marketplace sales per active buyer in 2025
Etsy reports this as trailing-12-month gross merchandise sales per active buyer, a useful measure of average buyer activity on the marketplace.
Source: Etsy 2025 Annual Report, filed February 19, 2026$79.6B
eBay gross merchandise volume in 2025
eBay’s total includes paid marketplace transactions, including shipping fees and taxes, without adjustment for returns or cancellations.
Source: eBay 2025 Annual Report, filed February 19, 2026135M
Active eBay buyers at the end of 2025
eBay reported this global buyer total for the marketplace at year end.
Source: eBay 2025 Annual Report, filed February 19, 20262.5B
Live eBay listings at the end of 2025
The scale of live listings shows the breadth of inventory available across eBay’s global marketplace.
Source: eBay 2025 Annual Report, filed February 19, 2026Methodology and sources
How to read these statistics
Figures are taken directly from Etsy and eBay’s annual filings for the year ended December 31, 2025, filed February 19, 2026. Etsy’s vintage eligibility definition is taken from its public policy and was checked on September 15, 2026.
Gross merchandise sales and gross merchandise volume describe the value of transactions handled by a marketplace. They are not revenue, and they do not isolate vintage jewelry sales. Active buyer and seller definitions are set by each company and should be read alongside the source filing.
Cite this page
GlamStones. “Vintage Jewelry Marketplace Statistics: 2026.” Updated September 15, 2026. https://glamstones.co/vintage-jewelry-marketplace-statistics
When citing an individual figure, link directly to its heading and include the original source shown with that statistic.